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419XxHkZwSL.jpg,AXIS 10月号増刊「GK Design Group Activating Human Society,Corporate Finance 13th Edition 9781260772388 - ビジネス・経済,2023年スマートセンサは日・米コンクリート学会の栄えある賞を,KANTAR BrandZ ブランド価値レポート20年の軌跡2025年世界トップFor courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.